So another ‘mould breaking‘ camera, the Sony Alpha 1, has just been announced and the talking heads are disgorging their views on something they know nothing more about than we simple folk whose clicks they are desperate to harvest. It is all so familiar and also so pointless. I am sure that the camera will be outstanding, very few cameras nowadays aren’t, yet it does seem to miss the broader point. Who will buy such a beast? I suspect it won’t be the legions of people passing comments when encouraged to do so by those well worn encouragement from the talking heads..”but what do you think? Let me know in the comments below.” I suspect most of the people who will buy this camera aren’t people at all but rather corporate buyers who will then rent the camera out or provide it for their staff photographers to to cover the olympics or whatever is left of popular sport after the pandemic has finished its work.
Does any of this really matter? Well if you work for Sony I’m sure it does but for the rest of us? I’m not sure. We now seem to live in a world where we must all like comment and subscribe less we miss out on whatever is the next greatest thing. And the way we know that it’s such a thing is because of the talking heads who then insist that we like comment and subscribe whilst all the time Google hoovers up more data about everyone. We all know that we are the commodity being traded and yet we all continue to like comment and subscribe and so the circle is completed and slowly any meaning we might have slowly disappears.
Of course this is shameless nonsense on my part because I am as guilty of the crimes I outlined above as everyone else. I watch my selection of talking heads although I don’t like nor comment but the longer I do it I start to notice that certain people are starting to slide down the charts. The first tell tale sign is that they start to try new gimmicks to get their numbers up. Perhaps their USP has passed its sell by date; Perhaps they have just lost whatever they had when they were first successful or perhaps the world has just moved on.
Maybe one day when, like cows being let out onto spring pasture, we will no longer bother about these talking heads as we no longer are afraid of straying outside but as the mainstream media’s conveyor built of content slowly drys up we are stuck with the talking heads. We know we shouldn’t but we do watch and of course we “…Like; Comment and Subscribe….”