Having just scanned through this press release the first thought I had was “…well I’ve already got most of these things already – it’s called my iPhone – Why should I buy this camera?…” I guess this is the problem for camera manufacturers – why would people buy their small compacts when they don’t have the functionality of a smartphone…somehow making something ‘Facebook Ready’ isn’t a USP. Even the zoom lens isn’t really that much of a selling point when this is another piece of hardware you have to carry around with you.
Simon Marchini
http://www.simonmarchini.co.uk
