Well I’ve just downloaded the Zite app which is supposed to offer you customised news feeds based on your Google reader and Twitter accounts. This is seen as competition for Flipboard which provides a similar service. The USP of Zite is that it customises itself to meet you needs and so produces a unique product tailored just to your needs.

However there are two faults that I have found. The first one is that the company assumes that only American’s use the app. This is surprising as the app is written by Canadian university graduates but can be forgiven for now as this is a new service. The biggest fault however is that it is so slow or just crashes. Again this is a start up company so you should expect to have problems but, and this is a big but, when compared to Flipboard the experience is down right appalling. I have spent 15 minutes trying to set it up only to find it continually crash or to spend all it’s time ‘loading’. Not a very good start.

The idea is good but it would seem that they should spend more time working things out before the launch and also perhaps realise that there is a world outside the North American continent.

Ps – I’ve just gone back to Zite and it is still not working correctly – tilt!

Sent from my iPad